We spend a lot of time going that extra mile for that perfect cup of coffee, but according to a new study, we may be missing a crucial step - freezing coffee beans prior to brewing. The freezing of the beans ensures they stay the same size before brewing, a vital step for a consistent and smooth taste. Coffee shops around the world are getting busier, meaning more customers, more machinery, and as a result, more heat. This frequent rise in temperature many shops experience changes the size of beans nearby, a negative effect on coffee quality. The main takeaway from the study is that coffee will taste great hot or cold as long as the beans are a consistent size - freezing lends a helping hand in the process. Click here for more.